Salesforce: The poster child for CRMs. Salesforce is one of the most widely used CRMs, Salesforce offers a comprehensive suite of tools for sales, marketing, and customer service. It’s known for its scalability, add-on apps and customization options, making it suitable for businesses of all sizes. With a vibrant and supportive community, Salesforce also probably has the most 3rd party consultants available to support you on anything from consultancy, implementation to optimisation.
Zoho CRM: Don’t underestimate this underdog turned goliath, Zoho CRM is known for its affordability and diverse features. It offers sales automation, analytics, AI-powered insights, and integrations with various third-party apps. Continually expanding, it even provides an accounting suite called Zoho Books.
Microsoft Dynamics 365: If you’re already using Microsoft Office, Dynamics 365 might be an excellent choice to combine with your existing Office 365 tools. It combines CRM and ERP functionalities, providing a comprehensive solution for sales, customer service, customer service, and more.
HubSpot CRM: Particularly strong for marketing, HubSpot’s CRM is popular for its user-friendly interface and seamless integration with other HubSpot tools. It offers features for contact management, lead nurturing, email tracking, and more. It also empathises its capability to be suitable for one-person businesses to enterprises with thousands of employees.
Pipedrive: Pipedrive is focused on simplifying the sales process. Its intuitive interface is designed to help sales teams manage leads, track deals, and automate tasks efficiently.